Michael Aaronson - Former Director of Lachmi Cookies Joins Skylimit as Trade Division CEO

11/01/16

Skylimit (IsraelExporter.com parent company) is now welcoming the one and only Michael Aaronson as our new Trade Division CEO.

 

About Michael (in a nutshell!):

  • In 2008 Stef Wertheimer brought in Michael to manage Lachmi Cookies.
  • Lachmi, Under Michaels' leadership, became the leading premium biscuit brand in Israel and the company is now exporting to over 25 countries.
  • In 2010 Lachmi was sold to the Wissotzky Group and Michael served as a senior director for Wissotzky.

Michael will be managing the trade division for Skylimit for companies in the food and FMCG industries.

 

Good luck Michael!

 

Michael (second from left) with the Skylimit team

 

 

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חשיבה יצירתית בשיווק קמעונאי - שהניבה רווחים נאים

04/01/16

מאת מיכאל אהרונסון - מנכ"ל חטיבת הסחר - SkyLimit
(לשעבר מנכ"ל עוגיות לחמי –Elsa's story )

 

 

לפני מספר שנים הצלחנו למכור כמות קטנה של מוצרי עוגיות לכמה חנויות של רשת Sam's Club.

 

המוצרים נארזו באריזות למתנות לקריסמס. לאחר האספקה – נסעתי לראות את המכירה. התלווה אלי נציג חברת הברוקרים שביצעה את המכירה בפועל. בעודנו מסתובבים באחד הסניפים – אמר לי הברוקר שהוא רואה במקרה את הקניין הראשי של תחום המתנות לקריסמס שנמצא בחנות – והבעתי רצון לפגוש אותו – בשיחה איתנו הביע האיש סיפוק מקצב המכירות והערכה לנו כספק שעמד בתנאים של מחיר,לוגיסטיקה נראות וכו'.

 

לאור זאת הצעתי לו להיכנס למו"מ על נוכחות עם מוצרינו במדף כמוצר לכל אורך השנה ולא רק קריסמס . הקניין ביטל בזלזול את ההצעה באומרו שאנחנו קטנים מדי לכך ובאים מארץ רחוקה ואולי שנגיע לגודל של חברת ענק שנפנה שוב. עם תחושת תסכול נסעתי הביתה.

 

בבית כינסנו "קבוצת חשיבה" לראות מה לעשות והגענו לרעיון שאם אנחנו יודעים לייצר מוצר מתאים במחיר מתאים ובאיכות מתאימה ובלוגיסטיקה מתאימה ורק מה שחסר לנו זה מותג- הבה ונחפש בארה"ב חברה שיש לה מותג מתאים אבל אין לה מוצר.

 

פנינו לחברות שבזה עיסוקן וכעבור כמה שבועות חזרו אלינו עם חברה שמייצרת 100 שנה מיץ תפוחי עץ ורסק תפוח עץ

(Motts )- פנינו אליהם בהצעה שנייצר עוגיות תפוחי עץ והם גילו עניין. שלחנו להם דוגמאות שפיתחנו במיוחד עבורם שכללו מוצר ללא חומר משמר,מועשר בסיבים טבעיים, מעושר וויטמין C והם אהבו- עיצבנו את האריזה בשפה העיצובית המקובלת של Motts . ותוך חודש היה לנו חוזה איתם על שיווק המוצרים תחת המותג שלהם בתמורה לעמלה סבירה .

 

הצגנו את המוצרים ב Fancy Food Show בניו יורק והקניין הראשון שהגיע לביתן וראה את המוצרים היה אותו הקניין של Sam's Club . הנ"ל הציב לנו יעד מכירות שאם נגיע עליו אזי יכניס את המוצרים לפלנוגרמה של הרשת והמשמעות הייתה יכולה להיות גדולה מאוד מבחינת הכמויות.

 

ייצרנו את הייצור הראשון (במשך 3 שבועות של עבודה מסביב השעון) ויצאו 10 קונטיינרים של הסחורה וככל שניסינו באמצעים שונים להגיע ליעדי המכירות שהוצבו לנו כיעד- לא הצלחנו.

 

במהלך המכירה – נחשף למוצרים הקניין של התחום של רשת Rite Aid ) 8,000 סניפים ברחבי ארה"ב כולה) ביקש וקיבל את הזכות למכור את המוצרים,- שנמכרו במשך כ-3 שנים והניבו רווח נאה לחברה .

 

לאחר 3 שנים חברת Motts שינתה אסטרטגיה וביקשה לסיים את ההתקשרות איתנו .

 

בכל האירוע היו מעורבים מספר אנשים שהביאו תרומה גדולה להצלחה .(ברעיון,ביזימה ובביצוע)

 

 

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Meet Soflex Contact Lenses at the OPTI Munich 2016 Show

29/12/15

Soflex Contact Lenses will be exhibiting at the OPTI show in Munich Germany 2016!

  • Dates: January 15-16
  • Booth: C3-125

Soflex is one of the largest manufacturers of contact lenses.
Soflex is a leader in the field using innovation and creativity to develop unique solutions for vision problems, while ensuring product quality and using the most modern cutting-edge technology.

 

 

 

The Soflex booth at a recent show in Hong Kong

 

 

 

 

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24/12/15

EZ Pack Water manufactures and markets the most advanced Water Storage and Distribution Systems (WSDS).

 

The company products are aimed to markets such as emergency, disaster relief, construction and mining industry, military, home and outdoor, and others.


The company has developed the Water Storage & Distribution System (WSDS) – the most advanced system for water supply. The WSDS is the ultimate solution supplying the water in various situations.

 

Video: EZpack is Now Presenting the EZshower  

 

 

Professionals interested in learning more about EZpack - can email at: contact@israelexporter.com 

 

 

 

 

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23/12/15

There are so many situations where you require a quiet environment to concentrate.

 

Silentium's technology provides an innovative solution to the constant noise problem – a quiet zone where noise is actively reduced allowing for relaxed conversations and the ability to concentrate or whatever it is you want to do without distraction. 

 

Now in the Moscow Subway - Silentium's Active Noise Reduction Booth! see article here 

 

 

 

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Case Study: Selling to The Off-Road Industry - B2B - Part 1

17/12/15

 

We provide B2B channel partner research for many different industries - medical, building supplies, agriculture, etc..

 

When you have the proper B2B channel partner research tools and knowledge in place - you can provide great value for just about every industry.

 

The accurate information that we provide to our clients allows them to engage in business development activities with potential partners. - (See posting here - Accuracy in B2B Channel Partner Research - Leads to More Sales)

 

In many cases the Skylimit team will take charge of the business development activities.

 

The Off-Road Industry

 

Around the world, there is a very large community of "off-road enthusiasts" - those who are dedicated to the love of four-wheel drive vehicles used for off road traveling.

The off-road market is a strong and growing market. Whether it's purchasing a vehicle, equipment or accessories - off-road enthusiasts are constantly on the lookout for new and innovative products.

 

One important product for offroaders is water storage solutions.

 

Water storage is a critical issue for the off road industry.

 

Most water storage solutions today offer poor water quality, practically impossible to clean and usually tastes bad after several uses.

 

Current water-storage solutions are mostly based on rigid tanks (also known as 'Jerrycans'). Storing water in rigid tanks requires special hookup, takes up storage space when empty, maintenance, and offers poor-quality water.

 

Collapsible (Flexible) water bladders supposedly solve part of the problem and therefore were already introduced to the market but still suffer from several deficiencies like: practically impossible to clean, poor water quality, bad taste after just several uses.

 

Goodbye Jerrycan and Hello Jerryflex!

 

EZpack Water Solutions has developed a unique, practical and flexible solution for the Off Road industry - the Jerryflex - the ultimate jerrycan replacement.

 

Stage 1: Ezpack's first goal was to develop a water storage solution that offers an easy hook up solution

 

Stage 2: To find the right materials that will allow the storage solution to always offer fresh and tasty water.

 

Stage 3: To create a multipurpose solution – one that can be used for either water or diesel (with a different insert).

 

The JerryFlex!

 

 

 

Time to Market:

 

Over the last few months we've been working hard on providing accurate channel partner research for EZpack within the USA market.

 

Our goal is to locate the 4x4 off-road companies + contacts that would be the most relevant for EZpack.

 

Who Should We Be Targeting?

 

  • In the off-road industry we have several potential targets:
  • Manufacturers of 4x4 vehicles
  • Independent off-road parts and accessories shops
  • Independent off road parts and accessories + repair shops
  • Off-road retailers and repair shops with multiple locations
  • Distributors/reps to retailers, shops and garages
  • E-commerce sites selling parts and accessories to end users
  • National retailers

 

We decided on the following targets:

  • Distributors/reps to retailers, shops and garages
  • Off-road retailers and repair shops with multiple locations
  • E-commerce sites selling parts and accessories to end users - (offroaders purchase a great deal of accessories online) Obviously not all 4x4 eCommerce sites are relevant.

In general, eCommerce sites can be very 'tricky'. When evaluating eCommerce sites we look at a few things: Are they a one man show? Do they have a team? Do they have an active Facebook page?

 

Part 2 - Coming Soon

 

 

 

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16/12/15

Imagine if you had a 'bouncer' standing at the entrance of your Greenhouse keeping those nasty insects OUT of your Greenhouse..........Now imagine if you were able to make the entrance of your greenhouse invisible to those nasty insects....

 

 

With these two ideas in mind - Edenshield created the GateKeeper system.

 

EdenShield’s GateKeeper is Keeping Whiteflies, Tuta Absoluta & Thrips OUT of Your Greenhouse!

 

The GateKeeper is now being launched in Israel, Italy and Spain.

 

Pests attacking crops is a major concern for growers everywhere.

 

These little insects, often no bigger than a needle pin, have the ability to destroy every single one of your crops.

 

What’s worse, they are resistant to many chemical pesticides.

 

EdenShield’s nontoxic technology for insect control is based on extracts of medicinal plants endemic to Israel’s semi-desert. Leveraging beneficial characteristics of desert plants, the technology masks the odor of the crop and lowers insect attraction, causing insects to simply choose feeding options in other locations.

 

The EdenShield material maintains its efficacy throughout the entire growing season, and insects do not develop resistance to it.

 

Professionals interested in learning more about Edenshield - can email at: contact@israelexporter.com 

 

 

.

 

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Netafim's Former Director for Asia Joins Skylimit

16/12/15

Skylimit  (parent company of the IsraelExporter.com) is proud to announce that Yaakov Pedahzur - Netafim's former Director for Asia will now be leading the Agriculture business development activities for Skylimit!

 

Yaakov has a great deal of experience and knowledge in the agriculture field and a deep understanding of Asia's diverse markets and cultures. Yaakov has lived in China for over 6 years. 

 

In addition, Yaakov also lectures on the Chinese business culture at Tel Aviv University. We are excited with our new addition - this will allow us to provide extreme value for Israeli agriculture companies seeking to grow and enter new markets, especially in Asia

 

Since 1965 Netafim has been a global leader in smart drip and Micro irrigation solutions.

 

 

 

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Soflex at the HKTDC Hong Kong Optical Fair

16/12/15

It was another great show for Soflex at the HKTDC Hong Kong Optical Fair!

 

 

Soflex is one of the largest manufacturers of contact lenses.

 

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The Soflex booth at the show!

 

 

 

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Pictures: EZpack Water's Innovative Transport Systems for Flexible Water Containers

09/12/15

Ezpack Water not only develops unique flexible drinking water containers - the company has also developed innovative systems for transporting large amounts of water supplies to remote and emergency areas.

 

See pictures here:

 

 

 

 

 

Durable, Strong & Tough!

 

 

 

About EZpack
EZ Pack Water manufactures and markets the most advanced Water Storage and Distribution Systems (WSDS).
The company products are aimed to markets such as emergency, disaster relief, construction and mining industry, military, home and outdoor, and others.
The company has developed the Water Storage & Distribution System (WSDS) – the most advanced system for water supply. The WSDS is the ultimate solution supplying the water in various situations.
Professionals interested in learning more - can email at: contact@israelexporter.com 

 

 

 

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