Case Study: Content vs. Pictures in B2B Marketing ...and the WINNER is

28/10/15

(Article originally published on LinkedIn by our Director of Marketing Hillel Porath) - 

 

 

We are always running B2B lead generation campaigns for Israeli export companies. 

 

Therefore I can only speak from my personal experience working with many companies across many different industries.

 

When it's time to launch a B2B lead generation campaign - Companies will often insist on promoting case studies (or what ever content exists).

 

However, I've been finding that when I promote a simple picture - that 'simple picture' is usually worth a thousand case studies.

 

Even in the most complicated industries.

 

(I'll promote a simple picture with very little content.)

 

What is a simple picture?

 

Here are a few samples of simple pictures that I've been using:

 

(Title begins with) "Picture of"

  • "....Dr. Joe from Nashville Using Our Device in his Clinic"
  • "....Our Products on the Shelves of TJ Max"
  • "....of our surveillance cameras being installed around JFK Airport" 

Break the ice right away. Show off your products in action and give your target market a reason to read your content. 

 

 

Click to Read More Articles:

 

Photo Essay – Ofertex: Israel’s Trash-to-Treasure Company 

 

Picture: Meeting with an Agricultural Mission from Kenya

 

Video: 'Spider' Advanced Water Deployment System - Developed by EZpack

 

Meet MDC Medical at the Compamed 2015 Show in Germany 

 

Pictures - Servision at the Seecat Exhibition in Tokyo

 

Pictures: The Knitting Technology at the Ofertex Factory 

 

Pictures! Just Eye Fashion at Silmo 2015
  

Case Study: Cosmoprof North America - Pre-Exhibition Research & Promotion 

 

Meeting the Excedea Group  

 

Case Study: Business Development in Brazil

 

Introducing 'GateKeeper': EdenShield’s Solution to Keeping Whiteflies & Tuta Absoluta OUT of Your Greenhouse
  

Meet Servision at the Seecat Exhibition in Tokyo

Meet Savyon Diagnostics at Medica 2015
 

Brian's Trip to China

 

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Video: 'Spider' Advanced Water Deployment System - Developed by EZpack

19/10/15

Spider™ (developed by EZpack) introduces a new highly efficient concept in water deployment replacing the veteran WWII Buffalo trailers.

 

 The Spider 

 

 

Within minutes, the 800 liters double layer bladder is setup ready for service, freeing the delivery vehicle and the trailer for the next mission. Water deployment was never so fast, convenient and cost-effective.

 

The spider was designed for the standard trailer M1102 but can easily be used on almost any other trailer and pickups.

 

The Spider features

  • Unique “Drop & Go”
  • 800L/200G volume
  • Any trailer/pickup delivery
  • Cold & fresh water
  • Easy storage
  • Zero maintenance
  • No chlorination
  • Rapid deployment

The Bladder
The bladder is based on EZPack proprietary 2 layers technology. The external layer, made of rigid PVC, and inner insert – made of food graded materials – that holds the drinking water. The inner insert is replaced before the SpiderTM is re-stored, eliminating the need for cleaning or chlorination. The bladder is isolated, and shaded in order to preserve the water temperature. The SpiderTM has 4 to 6 integral spigots to maintain high service level.


Efficient Storage
When in storage, all Spider™ related parts are placed in the basket for storage. The baskets , with a foot print of two pallets each, can then be loaded in up to three levels in order to save space.

 

Specifications:

  • Weight with 800 liter/200 gallon bladder – 1,000 kg/2,750 lb.
  • Storage dimensions (The basket size) – 120X200X60 cm / 48″ x 79″ x 24″
  • Water Bladder: Volume – 800 liter/200 gallon
  • Outer material
  • Material – PES 1100 Dtx (PES 1000Den)
  • Polymer – PVC
  • Material weight – ASTM D 751 – 610 gr/m2 (19 oz./yud2)
  • Tearing force – ASTM D 751 Procedure B – 285/275 lb./inch (250/230 kg/cm)
  • Inner insert – PE / Met PET / PE

 

 

 

EZPack Water manufactures and markets the most advanced Water Storage and Distribution Systems (WSDS).
The company products are aimed to markets such as emergency, disaster relief, construction and mining industry, military, home and outdoor, and others.
The company has developed the Water Storage & Distribution System (WSDS) – the most advanced system for water supply. The WSDS is the ultimate solution supplying the water in various situations.

 

Professionals interested in learing more - can email at: contact@israelexporter.com

 

 

Click to Read More Articles:

 

Meet MDC Medical at the Compamed 2015 Show in Germany 

 

Pictures - Servision at the Seecat Exhibition in Tokyo

 

Pictures: The Knitting Technology at the Ofertex Factory 

 

Pictures! Just Eye Fashion at Silmo 2015
  

Case Study: Cosmoprof North America - Pre-Exhibition Research & Promotion 

 

Meeting the Excedea Group  

 

Case Study: Business Development in Brazil

 

Introducing 'GateKeeper': EdenShield’s Solution to Keeping Whiteflies & Tuta Absoluta OUT of Your Greenhouse
  

Meet Servision at the Seecat Exhibition in Tokyo

Meet Savyon Diagnostics at Medica 2015
 

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Meet MDC Medical at the Compamed 2015 Show in Germany

15/10/15

MDC Medical will be exhibiting at the Medica & Compamed 2015 show in Germany which is the world’s largest event for the medical sector.

 

Booth - Hall 8B/L33


MDC Medical is a leading OEM manufacturer of precision medical tubing

 

Since 1987, based on expertise and innovative thinking honed over 28 years of excellence, MDC offers international medical device companies, high quality, innovative and tailor-made tubing , all manufactured in a class 100,000 clean room, according to FDA cGMP's and ISO 13485.

 

With our experienced engineering team, clients attain the unique product characteristics and performance they require, including: preproduction design, quick prototyping and full scale production.

 

MDC delivers diverse extrusion capabilities of medical tubing with OD ranging between 0.5mm-15mm and tolerances as tight as 0.01mm. as well as assembly and secondary services.

 

 

Click to Read More Articles:

 

Pictures - Servision at the Seecat Exhibition in Tokyo

 

Pictures: The Knitting Technology at the Ofertex Factory 

 

Pictures! Just Eye Fashion at Silmo 2015
  

Case Study: Cosmoprof North America - Pre-Exhibition Research & Promotion 

 

Meeting the Excedea Group  

 

Case Study: Business Development in Brazil

 

Introducing 'GateKeeper': EdenShield’s Solution to Keeping Whiteflies & Tuta Absoluta OUT of Your Greenhouse
  

Meet Servision at the Seecat Exhibition in Tokyo

Meet Savyon Diagnostics at Medica 2015
 

Brian's Trip to China

 

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Duma Optronics is Now ISO 9001:2008 Certified

 

Pictures: Herzel's Trip - Introducing Silentium's Noise Reduction Technology in the Brazilian Market

 

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Safe Travels to IsraelExporter.com Team Members

Pictures: The Knitting Technology at the Ofertex Factory

14/10/15

The Ofertex factory uses the most advanced knitting technologies. Microfiber and other threads are knitted together into many kinds of designed textures and jacquard patterned fabrics.

 

 

About Ofertex

 

The Ofertex plant is one of the world's most advanced in fabric manufacturing and utilizes various technologies; from recycling materials through non-woven stitch bonding and needle punching , to knitting – all in a vertical process.

 

From floor cloths and cleaning cloths, beach and outdoor mats, to modern furniture such as stools, poufs, cushions, rugs and carpets and even pet and litter mats. Ofertex's key emphasis is to push the envelope and deliver customized, exciting, high quality products.

 

Today Ofertex is exporting to over 30 countries!

 

The Knitting Technology at the Ofertex Factory

 

 

 

 

 

 

The Final Product & Packaging

 

 

 

 

Click to Read More Articles:

 

Pictures! Just Eye Fashion at Silmo 2015
  

Case Study: Cosmoprof North America - Pre-Exhibition Research & Promotion 

 

Meeting the Excedea Group  

 

Case Study: Business Development in Brazil

 

Introducing 'GateKeeper': EdenShield’s Solution to Keeping Whiteflies & Tuta Absoluta OUT of Your Greenhouse
  

Meet Servision at the Seecat Exhibition in Tokyo

Meet Savyon Diagnostics at Medica 2015
 

Brian's Trip to China

 

GIGI Cosmetics - Booth Information - Cosmoprof Asia 2015

 

Duma Optronics is Now ISO 9001:2008 Certified

 

Pictures: Herzel's Trip - Introducing Silentium's Noise Reduction Technology in the Brazilian Market

 

New RB Doors Showroom in Australia

 

Pre-Exhibition Research Activities - Medica 2015

 

Soflex Contact Lenses Will Be Exhibiting at the ECLSO in Turkey

 

Safe Travels to IsraelExporter.com Team Members

 

Silmo Paris 2015 - Meet Just Eye Fashion

 

Cosmoprof Asia 2015 - Let The Pre-Exhibition Work Begin

 

Case Study: Cosmoprof North America - Pre-Exhibition Research & Promotion

11/10/15

Pre-exhibition marketing and promotion can help you boost your exhibition presence and bring you a greater return on your investment.

 

Engaging in pre-exhibition marketing is very important to attracting relevant visitors to an exhibitor’s booth.

 

Therefore - It's critical to get “in the mind” and “on the agenda” of the right attendees before the show starts!

 

No exhibitor wants to leave an exhibition "empty handed". 

 

Over the years we've developed very powerful research tools that allow us to find the most relevant professionals visiting exhibitions. 

 

Once you know who is coming, you can then engage in powerful pre-exhibition outreach and connecting. 

 

Here is one recent case study that showcases our pre-exhibition research and marketing:

 

Cosmoprof North America is the premier B2B beauty trade show that takes place once a year in Las Vegas.

 

The show attracts over 60,000 professionals from the US and around the world.

 

 

 

Company Exhibiting: Lavido Skin Care

 

Lavido Skin Care is a rising star in the skincare industry.

 

Lavido has grown from one baby cream created by Ido Magal in his kitchen in 2003 to hundreds of retail partners, and a chain of signature stores.

 

This year was Lavido's first time exhibiting at the Cosmoprof show in Vegas and the company was interested in pre-exhibition research & marketing before the show in order to meet with relevant professionals (distributors, buyers, etc..) at the show.

 

We worked together with Lavido's regional director in the USA on this project.

 

Stage 1:

 

Our first goal was to identify the channel partners visiting the show that would be relevant for Lavido to meet.

 

For example - some of the channels we researched:

  • Skin care retailers
  • H&B retailers
  • Boutique stores
  • Distributors
  • Reps

Stage 2:

 

Identifying the right contacts (+contact details) within the companies that were found in stage 1.

 

Stage 3:

 

In order to get 'in the mind' and 'on the agenda' of the relevant contacts, we used several methods of outreach such as - newsletters, LinkedIn, etc..

 

Another great pre-selling method we used in the 'connecting stage' was to show pictures of the Lavido products in various stores across the US.

 

Ido Magal, CEO of Lavido 

 

Or re-directing prospects to the Lavido Facebook page to see the company in action.

 

Summary

 

This thank you note in Hebrew pretty much sums up our work with Lavido :)

 

 

Click to Read More Articles:

 

Meeting the Excedea Group 

 

Case Study: Business Development in Brazil

 

Introducing 'GateKeeper': EdenShield’s Solution to Keeping Whiteflies & Tuta Absoluta OUT of Your Greenhouse
 

Meet Servision at the Seecat Exhibition in Tokyo

Meet Savyon Diagnostics at Medica 2015
 

Brian's Trip to China

 

GIGI Cosmetics - Booth Information - Cosmoprof Asia 2015

 

Duma Optronics is Now ISO 9001:2008 Certified

 

Pictures: Herzel's Trip - Introducing Silentium's Noise Reduction Technology in the Brazilian Market

 

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Pre-Exhibition Research Activities - Medica 2015

 

Soflex Contact Lenses Will Be Exhibiting at the ECLSO in Turkey

 

Safe Travels to IsraelExporter.com Team Members

 

Silmo Paris 2015 - Meet Just Eye Fashion

 

Cosmoprof Asia 2015 - Let The Pre-Exhibition Work Begin

 

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Meeting the Excedea Group

08/10/15

We had the pleasure of meeting with the Excedea Group last week in Tel Aviv.

 

The Excedea Group is a leading management consulting company in the Nordic region, with offices in Estonia, Finland and Sweden.

 

They expressed interest in meeting with Skylimit and the IsraelExporter.com team in order to explore ways for collaboration

 

Skylimit will be focusing on the following three areas for the Excedea Group

  1. Skylimit will source Israeli medical and hightech companies that would be relevant for clients of the Excedea Group
  2. Procurement projects in Israel for the Excedea Group
  3. Skylimit will seek investors interested in investing in Israel via the Excedea's Group investment fund

In this picture: Moshe Sharet (MD IsraelExporter.com) and Senior Directors of The Excedea Group

 

 

Click to Read More Articles:

 

Case Study: Business Development in Brazil

 

Introducing 'GateKeeper': EdenShield’s Solution to Keeping Whiteflies & Tuta Absoluta OUT of Your Greenhouse
 

Meet Servision at the Seecat Exhibition in Tokyo

Meet Savyon Diagnostics at Medica 2015
 

Brian's Trip to China

 

GIGI Cosmetics - Booth Information - Cosmoprof Asia 2015

 

Duma Optronics is Now ISO 9001:2008 Certified

 

Pictures: Herzel's Trip - Introducing Silentium's Noise Reduction Technology in the Brazilian Market

 

New RB Doors Showroom in Australia

 

Pre-Exhibition Research Activities - Medica 2015

 

Soflex Contact Lenses Will Be Exhibiting at the ECLSO in Turkey

 

Safe Travels to IsraelExporter.com Team Members

 

Silmo Paris 2015 - Meet Just Eye Fashion

 

Cosmoprof Asia 2015 - Let The Pre-Exhibition Work Begin

 

Aerotel's Digital ECG Device Launched in Cebu

 

Pictures: Tal Azulay - 3D Jewelry Design

 

Case Study: Competitor/Channel Partner Intelligence

 

Tulip Winery & Make-A-Wish Israel - Unique Project for the High Holidays

 

VGS Announces Rapid Expansion of VEST Community in The 1st Half of 2015

 

 

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