Competitive intelligence is the use of public sources to locate and develop information about your competitors that you can use to form actionable business strategies.

This service developed to gather the information needed by the entire corporation to:

· successfully bring their product to market

· expand into new markets

· compete effectively

· improve company focus

· learn about their competition and position in industry

· understand customer's problems and develop solutions

· learn about their industry - market trends, size and potential

· find qualified professionals within their industry

About competitors:

· Markets targeted by the company, and spend per segment

· Products/services they currently provide

· Revenue breakdown by product area

· Number of sales people versus technical staff

· Current partnerships

· Current marketing activities

· Financial information

· The level of interest the company has in partnering with your company