The Three Step Plan Every Manufacturer Must Adopt in Order to Increase Exports
27/09/16
Exports are up....Exports are down....
There are many external factors that can affect exports and companies don't have control them.
If there's one thing we DO have control over in this challenge, it is how we treat the lead generation process.
Companies must be constantly injecting fuel into their lead generation rocket.
Here is a three step plan that manufacturers must adopt in order to increase exports:
Research:accuracy in channel partner research. Digging deep into the market in order to identify the most relevant potential distributors + indentifying the right contacts (& contact details) within those companies.
Outreach:using all channels and tools (LinkedIn, email, telephone..) in order to connect with the potential distributor/rep/agent/etc...
Follow Up:Many companies do not have a proper follow up system in place. Without a proper follow up process - companies are missing out on many opportunities.
We've created a Follow Up Action Plan guidefor manufacturers
Case Study: From Challenge to Production to Sales - Dental Implant Injection Molding
20/09/16
(from Rimoni Industries) Thanks to Rimoni's highly skilled development team and our state of the art production floor technologies - we have the ability to meet the needs our clients’ requirements and the standards of their target markets.
Recently, Alpha-bio ™ one of the leading dental implant manufacturers in Israel with global marketing activities, was seeking to innovate their existing product packing and create a new unique easy to use dental box.
The project demanded a multi cavity tooling and a high precision injection using challenging materials all done in a clean room environment. Working closely with our client’s engineering department and the product developer (I2D), we quickly provided first samples and validated mass production.
The Rimoni Manufacturering Plant
We are proud to be involved with these types of projects where we can provide our added value and satisfy our client’s needs.
We wish Alpha-bio ™ much success with the new packing design and, although we are biased, we think it’s outstanding.
Case Study: Finding the Right Market & Increasing Sales
20/09/16
We work with a company that manufacturers various mobile water supply solutions for the emergency, agriculture, military and outdoor markets.
After several successful projects in the African and Asian emergency markets - This company approached us and expressed interest in focusing on the USA emergency market.
Over the last year we've been helping this company identify and develop distribution/sales channels in the US.
Our goal was to focus on the following obvious channels that need/use mobile water supply solutions :
Disaster relief organizations
Humanitarian aid organizations
State emergency services
Homeland security services
Fire departments and suppliers
We researched and developed many contacts within these categories however it became pretty clear that the sales process was not going to be easy.
Every so often when you're deep in the research you'll discover an overlooked market....and that's when we discovered the 'prepper market'.
Preppers (aka doomsday preppers) are always in a survival mindset and are actively preparing for emergencies.
It's estimated there are three million Preppers in the U.S. alone! and the number is rising.
From eCommerce to retail stores - the prep industry is a multi million dollar industry.
To make a long story short - we were able to help this company develop a sales channel within the prep market.
In order to increase sales - explore all relevant channels!
Connecting With Distributors and Beauty Professionals Visiting The interCHARM Russia 2016 Beauty Show
19/09/16
interCHARM is the largest beauty show in Russia with over 3000 brands present at the show.
The show attracts over 60,000 visitors/distributors/professionals from Russia and around the world seeking to learn about the latest products and technologies in the beauty industry.
Several leading Israeli skin care companies will be exhibiting at the show this year, such as SR Cosmetics!
SR Cosmetics is a leading developer of high-quality products in the fields of medical cosmetology and dermatology. SR Cosmetics Products are known for its unique active ingredients, whose effectiveness have been confirmed in clinical studies and has received international certification approvals. SR products provides a total solution to all types of skin problems. SR offers solutions for both the clinic and at home.
Rimoni Industries, publicly traded on the Tel-Aviv stock exchange, specializes in manufacturing injection molds and in precise injection-molding for the automotive, medical, electronic and agricultural industries.
Rimoni Industries is based on the idea of synergy: combining mold making craftsmanship with thermoplastic injection technology to provide a unified plastic manufacturing and assembly solution.
Our expertise derives from our mold manufacturing plant established over 50 years ago. Our mold manufacturing know-how is the backbone for each project and enables us to provide high quality, cost-effective and responsive turn-key solutions.
The seamless integration of services - from mold design to mold making, plastic injection, assembly, packaging and shipping - enables Rimoni Ind to take full responsibility for quality control, at every stage of the production process, and to provide a one-stop shop for the three step of plastic production: mold making, plastic injection and assembly.
Combining all stages of plastic production under one roof provides our customers with the unbeatable advantage of a streamlined process, producing the finest quality products- with minimum oversight and the fastest time to market.
Rimoni Industries is a family-run corporation managed by the sons of the Company's founder, Mr. Yotam Rimoni. The Company employs more than 300 workers at two modern plants spanning 2,000 sqm and 12,000 sqm respectively. In 2014, the Company is expected to open a new 8,400 sqm plant.
How We Helped a Cookie Producer Sell Over One Million Dollars Worth of Cookies Via LinkedIn
07/09/16
Several years ago a leading cookie producer in Israel was seeking to increase their presence in the EU market.
After exploring several options they decided to focus efforts on LinkedIn and approached Skylimit for help.
Our work was focused on two main activities:
1- Channel partner research: this type of research work takes place outside of LinkedIn. It involves identifying the distributors and channels that would be most relevant for this cookie producer to connect with.
2 - LinkedIn: Once we have the company names of these distribuors - we can then use LinkedIn to connect with the relevant managers.
LinkedIn is a massive directory of professional profiles. The critical work here is the channel partner research.
Once we can identify the most relevant channels and distributors, We can then head on over to LinkedIn and connect with the relevant managers and from there we can establish connections and hopefully begin a sales process.
That is precisely what happened with the cookie producer.
The Skylimit team was not involved in the actual business development process - our job was to provide the distributor, retail buyer research and create a powerful LinkedIn presense.
The company told us two very important things about the project and LinkedIn:
1) When they contacted their new potential leads - they would break the ice by saying: "we recently connected on LinkedIn..."
2) They exhibited at a very large food trade show in Europe. Every so often throughout the event someone would walk over to their booth and say: "Didn't we recently connect on LinkedIn?", some of these people were very important buyers and distributors.
In their words:
"LinkedIn played a very important role in the pre-sale stage . The connections that were established as a result of the research allowed to us to effectively engage with prospects. Thanks to LinkedIn we sold over one million dollars worth of cookies!"
סיפור הצלחה: איתור מפיצים באמצעות שילוב בין מחקר ללינקדאין
05/09/16
איתור מפיצים באמצעות שילוב נכון בין מחקר לאיתור מפיצים לבין השימוש ברשת החברתית עסקית לינקדאין מאפשר למנהלי שיווק, פיתוח עסקי ומכירות להתחיל תהליך מכירות מול לקוחות ומפיצים פוטנציאלים באופן מיידי.
אחד המכשולים המעכבים חברות ישראליות מלחדור לשווקים חדשים בעולם הוא הזמן המושקע בלקוחות לא רלוונטיים.
EZpack's Clean Drinking Water Supply Systems for Disaster Relief
02/09/16
EZ Pack Water manufactures and markets the most advanced Water Storage and Distribution Systems. (picture above is one of our water bladders)
Our wide range of water products are aimed to markets such as emergency, disaster relief, construction and mining industry, military, home and outdoor, and others.
Eye Focus Africa Exhibition - Meet Soflex Contact Lenses
02/09/16
Soflex Contacts Lenses together with their partners in South Africa "The Contact Lens Lab of SA" will be exhibiting at the Eye Focus Africa exhibition in South Africa!
Booth: Stand 69
Soflex is one of the largest manufacturers of contact lenses. Soflex is a leader in the field using innovation and creativity to develop unique solutions for vision problems, while ensuring product quality and using the most modern cutting-edge technology.